Dailymotion joins the Yahoo! Italia advertising Network
Milan, 13 september 2011 – Yahoo!, the premier digital media company, is today announcing a new strategic partnership with Dailymotion, the global media platform for music, sport, news and entertainment video content. Under the agreement, Yahoo! will exclusively sell the advertising inventory for the Italian site of Dailymotion. The partnership enriches Yahoo’s premium offering for advertisers and agencies.
Dailymotion, using the most advanced technology, provides high-quality and HD video in a fast, easy-to-use online service. The site boasts 1.2 billion videos views worldwide and over 114 million unique monthly visitors (source comScore) who spend an average of 15 minutes every visit. It is ranked the 29th most visited website in the world.
For advertisers, Dailymotion represents a significant mix marketing opportunity. Brands can create highly targeted and customized campaigns to reach users of every age, gender and interest group who enjoy online video. The format has a high emotional impact, generating significant engagement.
Lorenzo Montagna, Managing Director of Yahoo! Italia, said: “Given the undeniable trend of advertising budgets shifting from TV to web, original, quality-editorial, video content is a key asset. With video, advertisers can build the digital advertising schedules for today and the future. Yahoo! now offers an unmatched Italian video inventory thanks to the partnership. Dailymotion boasts some of the greatest user engagement in video. It is an exciting trend and we’re pleased to be able to offer it to our advertisers ”
Luc Dumont, SVP International Development Dailymotion said: “The agreement with Yahoo! allows us to increase the value of our already wide audience. 1 in 3 Internet users in Italy enjoy video on the web via our platform. The high-quality user-generated video content is produced thanks to the innovative technology available to both users and content creators. The experience and expertise of partnering with a company as specialized and competitive as Yahoo! Italy, will let us optimize the commercial potential of the platform even more”.
Dailymotion has 114 million unique visitors generating over 1.2 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world. Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets).
Dailymotion is available around the world in 15 different languages and 33 localised versions featuring local home pages and local content. For further information, please visit www.dailymotion.com
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).