Orange launches new partnership with Dailymotion to offer most accurate localised advertising in the online video-sharing market

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Orange launches new partnership with Dailymotion to offer most accurate localised advertising in the online video-sharing market
• Partnership enables the Orange Advertising Network (OAN) to offer the only localised, tailor-made digital advertising solution for the online video-sharing market.
• It will deliver advertising on leading video-sharing platform Dailymotion – one of the top 30 most visited sites in the world.
• Exclusive partnership covers the UK, Spain, Poland and Latin America*
• Orange, through Dailymotion’s unique categorisation between official premium and user-generated video content, will provide bespoke advertising solutions to ensure advertisers’ campaigns reach the right audiences and video content online, specific to their local advertising needs
• Advertisers and brands can leverage Orange and Dailymotion’s videomaking community of ‘Motionmakers’ to create and design tailor-made advertising campaigns
• Dailymotion secures 1.2 billion views a month. 20,000 new videos are added each day to the existing 20 million videos available and the site receives 114 million unique visitors a month.

Orange today announced an exclusive partnership with Dailymotion to deliver the only integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform.Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network* will have the exclusivity to monetize and represent Dailymotion’s video advertising inventory across the UK, Spain, Poland and Latin America*.

Dailymotion’s categorisation of content offers brands an unrivalled and qualified inventory of scale. It can be used by advertisers to target the video sharing market locally by differentiating between premium and usergenerated content. Dailymotions catalogue of aggregated content is built around the concept of localisation – it has secured extensive rights to local premium content via partnerships with the major official providers in each market, such as ITN in the UK, TV Azteca in Latin America, or TV3 in Spain. This high-quality, locally relevant content ensures brands can reach specific customers on a country by country level and in a far more engaged way than is currently available to advertisers.
Dailymotion receives more than 1,2 billion monthly views and categorises its catalogue of content in three ways: official (ie premium), professional (or keen amateur) and user-generated. All content is segmented into different channels allowing advertisers to only advertise within the channel relevant to their product or service.

Brands will also be able to harness the creativity of the active Dailymotion videomaking community, the‘Motionmakers’, which make up 20% of Dailymotion’s community. This community can be briefed to create bespoke content for advertisers. The community then returns with video content, inspired by the brand brief, providing unique collateral specifically suited to a campaign.

As well as providing targeted video ads within the content on Dailymotion, companion ads can also be leveraged by a brand to integrate video content alongside traditional web advertising formats such as banners and home-page takeovers. Advertisers benefit from the most creative and engaging advertising formats on the market and can also sponsor Dailymotion’s high profile premium catalogue of videos to strengthen their
brand visibility.

* Orange will support Dailymotion in the UK on both Web and Mobile portals. Spain, Poland and Latin America support Web only. France supports mobile only. Latin America excludes Brazil. Dailymotion is available in all countries, except China and North Korea.

* The Orange Advertising Network operates in the UK under Unanimis, a wholly-owned subsidiary of the France Telecom-Orange Group.
Luc Tran Thang, Vice President, Orange Advertising, comments, “ Advertisers are increasingly looking to incorporate video within their online campaigns but unless brands can specifically target the right content relevant to each market, it’s like dropping a needle into a haystack. We can ensure that our advertisers and brands connect with the right target audience, reached by targeting localised video content which only Dailymotion can offer, thereby ensuring a meaningful engagement for brands with their consumers online.” Luc Dumont, VP International Development, Dailymotion comments, “The Orange Advertising Network is a natural fit for Dailymotion in the UK, Spain, Poland and Latin America, giving us the scale of a global team to
leverage our site’s strong inventory. Online video content is proven to offer advertisers a powerful platform –providing that the brand’s messages are presented alongside appropriate content relevant to the viewer’s interests. Dailymotion enables advertisers to target their consumers more directly than traditional broadcast channels. Our ability to effectively catalogue content and empower our community will enable us to provide brands on the Orange Advertising Network with valuable engagement.We will also give advertisers the creative freedom to use the site as an innovative and interactive platform for ground-breaking campaigns and provide the tools they need to measure the return on their investment.”

About Orange:
France Telecom-Orange is one of the world’s leading telecommunications operators with 170,000 employees worldwide, including 102,000 employees in France, and sales of 11.2 billion euros in the first quarter 2011. Present in 35 countries, the Group had a customer base of 215.9 million customers at 31 March 2011, including 141.6 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2011, the Group had 156.7 million mobile customers and 13.9 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, “conquests 2015″, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.

For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange
France or France Telecom.

About Dailymotion:
Dailymotion combines the creativity of the internet with the quality of traditional broadcasting to provide an innovative way of watching,
publishing and sharing video content online.Dailymotion is one of the leading video-sharing sites with 114 million individual visitors to its
network (source: comScore, May 2011) and a billion videos watched per month. Dailymotion offers the best in content, whether its
designed by its users or the result of its partnerships and its Motionmaker programme. By bringing the most sophisticated technologies to
users such as content creators, Dailymotion provides access to HD and high quality videos through a fast, friendly service that
automatically filters out unauthorised content reported by its rightful owners. Dailymotion therefore offers the best possible experience
to its users while respecting content protection. Dailymotion, accessible in all countries, offers 33 versions of its home page with special
local content. For more detailed information, visit
http://www.dailymotion.com.Download PDF