Mario Batali’s ‘Feedback Kitchen’ Premieres on Dailymotion
Music and Food Series Hosted by Batali and Features Musicians The Edge, Flea, Patti Smith, Perry Farrell and Josh Groban
Dailymotion today announced the release of its original series in partnership with world-class chef and restaurateur Mario Batali, titled “Feedback Kitchen.”
“Feedback Kitchen” is a five-episode series that pairs Mario Batali with legendary musicians to unravel the similarities in the creative process that both musicians
and chefs share, culminating with a meal featuring a new dish from Batali inspired by the musician and a performance. Celebrity guests featured on “Feedback Kitchen” include The Edge, Flea, Patti Smith, Perry Farrell and Josh Groban. The series is Executive Produced by Mario Batali and Reyna Mastrosimone for his production company Via Alta and directed by award winning artist, photographer and filmmaker Steven Sebring.
“Dailymotion’s forward-thinking and artistic vision in the digital space is as unique as it is impressive. This project, merging together my two favorite passions of food and music, is unlike anything I’ve done before and I’m thrilled that Dailymotion believes in it as much as I do,” added Mario Batali.
The first trailer featuring The Edge will go live today with all others rolling out consecutively over the course of the week. All five episodes will air first on Dailymotion.com Monday, January 26th, which currently generates 47M monthly unique visitors in the U.S. and 300M globally, with opportunities for syndication in the Dailymotion player across other platforms including Dailymotion’s current syndication partners – Yahoo!, MSN, Xbox, Roku and more.
“We’ve been friendly with Mario for a long time, and creating a project that allowed him to express himself creatively in a way he’s never been able to before has always been a passion project of ours,” said Martin Rogard, Chief Operating Officer at Dailymotion. “Feedback Kitchen is a great show where can you feel the intimacy between Mario and his friends. We are happy to distribute it freely to everyone in the world.”
Batali, who resides in New York, where he opened his flagship restaurant (Babbo) in 1998, has been passionate about music since he was a child. He has incorporated music into his restaurant experiences since day one. Batali was notably the first chef to turn the volume up and play Zeppelin in an upscale dining room. Batali’s music (and decibel) choices famously prevented Babbo from earning a fourth star from the New York Times. “But I wouldn’t have it any other way,” says Batali.
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