Dailymotion appoints Pixel Media for exclusive ad sales partner in Singapore and Malaysia
Catégorie Uncategorized 13 August 2014
Market coverage includes In-Stream Video Ads and display advertising products across desktop and mobile
Dailymotion, one of the biggest video platforms in the world with 120 million unique visitors worldwide, and Pixel Media, one of Asia’s leading digital advertising sales network today announced that they have entered into an advertising sales agreement whereby Pixel Media has been appointed the exclusive representation for direct campaigns on Dailymotion.com covering Singapore and Malaysia on in-stream video advertising and display ad products on desktop and mobile.
According to comScore Media Metrix, Dailymotion reaches over 400,000 unique visitors per month in Singapore and close to 1 million unique visitors in Malaysia targeting an affluent audience consuming original video content curated from various premium content providers globally and locally. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programs from an international catalogue of tens of millions of videos
According to Zenith Optimedia, online video advertising is expected to be the second fastest growing digital ad product expected to be growing at a rate of 30% annually. Concurrently an IAB study* showed that over 67% of advertisers plan to shift TV ad dollars to online video this year.
Damien Pigasse, Chief Executive Revenue Officer of Dailymotion said, “The appointment marks our entry into some of the fastest growing and exciting parts of Asia and allows us to tap on local experts to better serve our advertising clients and explore new opportunities with us. As it is we already have a group of loyal viewers and followers in Asia that spend more and more time on our sites. We are pleased to now introduce our advertising suite to advertisers in Asia with our new local partner.
Aaron Chin, General Manager – SEA of Pixel Media said, “We are honoured to be selected by Dailymotion to be their exclusive sales representative in South East Asia. DailyMotion is a wonderful partner that is able to combine offer the fastest growing and most sought after advertising formats to clients, Online Video and Mobile.”
“With an increasing demand for video content and consumers abandoning traditional TV in favour of online video, Dailymotion offers a unique advertising platform for advertisers in content, audience and creativity across multi-screens to engage users. We look forward to working closely with Dailymotion and advertisers and their agencies to harness the potential of the Dailymotion and to help them reach their full potential and maximise advertising returns” he adds.
The appointment is effective immediately and brands that have already signed on to be pioneer advertisers include Kanebo and World of Tanks.
With 120 million monthly unique visitors (Comscore, 2014) on its website, almost 300 million of people who have seen a video through its video player monthly (sitecalatyst, 2014) and over 2.5 billion video views every month, Dailymotion is one of the biggest video platform and the most popular European site – across all categories – in the world according to comScore.
Dailymotion offers an international catalogue of tens of millions of HD videos across all digital devices (computers, mobile devices, connected TVs and tablets) and thanks to its partnerships from all over the world, provides free access to live content such as cultural events, sport competitions or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive.
Dailymotion is available around the world in 18 different languages and 35 localised versions featuring local home pages and local content.
For further information, please visit www.dailymotion.com.
About Pixel Media
Founded in 2002, Pixel Media is an Asian focused market leading digital advertising sales network with platforms covering web and mobile. Working with premium website publishers and app developers, Pixel Media represents their advertising inventory exclusively including rich media, video and sponsorship opportunities for sale to major advertisers and ad agencies. Pixel Media maintains its headquarters in Hong Kong with offices in Shanghai, Singapore and Kuala Lumpur, Malaysia. Find out more at www.pixelmedia-asia.com