Dailymotion teams up with London Wasps RFC to bring exclusive content to Rugby fans worldwide
Dailymotion, one of the biggest video platforms, has signed an exclusive deal with London Wasps Rugby Football Club to bring new sports content to its global audience of 120 million.
The move comes as part of a complete overhaul of Wasps’ website and content production. Wasps will use the Dailymotion player for the content that they upload on Wasps TV, a dedicated video section on the new website. The videos created by Wasps will also be available on the Dailymotion site, where they can be easily viewed and shared by fans around the world.
Initially, fans will have access to a back catalogue of 175 videos and this will rise significantly as more content is created by the club and uploaded. Content will include interviews with coaches and players, training clips and commentary on match highlights. New clips will be added every couple of days to keep content fresh and relevant for fans.
The deal allows London Wasps to decide what content can be shared on Dailymotion and of that, which will carry advertising.
Jeremy Wilton, Chief Operating Officer at Wasps RFC, said: “Our new website will deliver a great new experience for our fans with Wasps TV providing regular new content. Working with Dailymotion allows us to take high-quality video to fans around the world, as well as those that never miss a match. Their strong international presence and popular sports offering made them the obvious choice of partner but they were also very accommodating of our needs, giving us the flexibility to choose which content would be shown on the Dailymotion site and decide which videos should run advertising.”
Marc Eychenne, Head of International Content at Dailymotion, said: “London Wasps RFC is the first Aviva Premiership team to work in partnership with us, building on the great work we have achieved with Top 14 Clubs in France. The deal with Wasps will make brand new content available on-demand to rugby fans around the world. We pride ourselves on an editorial approach, and the addition of exclusive interviews and behind-the-scenes content from one of the most popular rugby clubs will add a new dimension to our existing sports offering.”
Visit the Wasps Dailymotion page: http://www.dailymotion.com/wasps
For more about London Wasps and Wasps TV visit www.wasps.co.uk
Dailymotion is one of the biggest video platforms in the world with 120 million monthly unique visitors (Comscore, 2013) generating over 2.5 billion video views every month. Dailymotion is the most popular European site – across all categories – in the world according to comScore.
Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets) via one of the most powerful video players on the market.
Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries all over the world. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programmes from an international catalogue of tens of millions of videos.
Dailymotion is available around the world in 18 different languages and 35 localised versions featuring local home pages and local content.
For further information, please visit: www.dailymotion.com.
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